Fellini

The project focused on developing Fellini Coffee’s brand identity and creative direction, bringing its Italian-inspired character to life in New York. The work connected design, coffee culture, and hospitality through a consistent visual language across digital and physical touchpoints.

The scope included visual identity, custom lettering, brand guidelines, packaging, social media content, and marketing campaigns, as well as art direction and design for brand activations, including an activation for Chanel.